Now, if we know anything about math, we will know that the first branch of math is geometry. So "1" will really mean one unit of a certain length.
That will also mean that "-1" is the same length taken in the opposite direction.
As for multiplication, you can easily use the word "of" to replace it. For example, "half of three" is simply "one half multiply with three".
Hence, "-1 x -1" would mean that you take the "opposite of opposite" which really just means the same. "1 x anything" also means the "same as anything".
ok?
@bolded: Ehm, no it isn't