stealth_nsk
Deity
There's no contrast. If you look at any marketing theory, whether it's liquid premium theory, "the chasm" or simple price segmentation, you'll see the same picture - people who pay full premium price are small minority of all customers. People who preorder the game at full price (especially founder's edition, which was about 30-50% of presales) are premium customers. People who by during sales for 10-20% are "long tail".That's an interesting contrast. 7 apparantley beating preorder records but over the first month having half as many average players as 6 did during its first month... A lot more players bought it but don't play I guess.
If you want to be optimistic, 7 probably has a bigger potential audience who already owns it that they could win back with updates and it will be saved... If you want to be pessimistic 7 turned off far more players than 6 did and it is doomed...
It's just it, Civ5 and Civ6 both have much more owners yet and that's totally normal. Even without problems with reviews, Civ7 would require at least a couple of years to catch up Civ5 or Civ6 in the number of owners.
P.S. I'm putting aside the bad correlation between number of simultaneous players and number of owners (or number of active players) as this was discussed before multiple times.