Now now, easy on the generalisations. There's a lot of us in the uk with a healthy passion for American Football, or Football as you Americans call it... , indeed a lot of us take the Monday after the Superbowl off work to stay up deep into the night to watch it. We know of two deep zones, run blitzes, flea flickers and even Statue of Liberty plays. Likewise those that say 'soccer' is more cerebral aren't really hitting the mark either. It's just a different brand of game, and one that's ingrained into the culture here in Europe, and many other parts of the world. I think people tend to like the type sports they know from childhood. If you're used to the stop-start nature of American sports then the slower but continuous nature of soccer may not appeal. Conversely, people used to wacthing 45 minutes in a row can become frustrated by the constant interruptions, and adverts, in US sports. Especially during the last two minutes of a US football game... Anyhow, to each their own. I'll get back in my box now.