Take AOL as an example. Several years ago it lost billions of dollars because its revenue source (the internet users of America) was undermined by other ISPs who provided better service at a cheaper cost. As a result, AOL finally had to update its crappy software, install virus protection, make high speed internet available, improve its e-mail, etc. You've seen all the ads... they probably spent billions working on and advertising the fact that they changed for the better.