I would like to point out that while politicians may run to win in the major parties, in minor parties politicians often run just to raise awareness of an issue. They have no hope of winning, but they can at least have the possibility of getting an interview to draw attention.
That's all well and good if only those issues can be acted upon. The main two parties can take up the issues for election reasons, and then modulate their actions once the crucial posts have been past(sed). It's a matter of giving lip service rather than implementation of a new (or rediscovered) policy.
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