Michael Burleigh described their support as being like a pot-bellied man. They had support in all classes but it was strongest among the lower middle-classes. It was stronger among workers outside the major industrial towns where the trade unions, socialists and communists were well-organised, stronger among workers in small enterprises, stronger among those who feared losing status like craftsmen/artisans, civil servants, small businessmen, stronger in rural and Protestant areas, and at least before coming to power weak in Bavaria which had its own right-wing parties and Bavarian nationalist and monarchist traditions.
edit: like some modern populists it appealed to those who felt squeezed by organised labour and big capital.
edit: like some modern populists it appealed to those who felt squeezed by organised labour and big capital.