People keep saying $US 30 is too much, that somehow Firaxis is fleecing us.
Whether $30 is too much depends on the individual. To me, that's a pizza. I would have paid twice that. To some people, that's their disposable cash for a month or more, so that is a big deal.
Whether Firaxis is fleecing us is not a question. The answer is no. I used to work for a game company as the director of production, so I know exactly how much it costs to make something.
Here's a rough ballpark. First off, the retailer gets fully 50%. That goes to pay for his store rent, salary of his workforce, benefits, taxes, marketing, etc. Depending on their relationship with the distributor, the distributor will offer promotions and discounts, and the retailer might even get as much as 55% or so. So, we're down to $US15.
Of the other half, half of that goes to the distributor. That $7.50 pays for the warehouse, forklifts, taxes, salaries, marketing, etc.
The rest goes to Firaxis. Depending on quantity, they will have to spend approximately half on manufacturing: CD mastering, replication, insertion, the box, wrappers.
That leaves about $3.75 for their income. They have to pay corporate taxes, salaries, rent, utilities, benefits, etc. Depending on the size of their company (and thus how much their expenses are) compared to how many products they put out a year, this is going to affect how much of the $3.75 is profit and how much gets eaten up by their overhead.
I'd guess they might make a dollar on each game. If they sell 100,000 copies, that's only $100,000 profit.
Profit then has to go for business expansion, shareholder payments, unanticipated expenses, and so on. $100k is not much.
Wodan