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In the aftermath of the Fourth World War, the United Nations found itself in a remarkable position. For decades, it had been sidelined and made irrelevant by the hegemonic power of the CoreGPA. When the Steaddunno Core increased its hold on Earth's state powers, the United Nations implemented reforms that included the disbanding of the Permanent Security Council. The Core would be the sole wielder of veto power, but now that the Core was gone, where did that leave the UN?
Many nationstates had found themselves made...irrelevant. The Twilight of Nations meant that power rested increasingly in the hands of less and less individuals. The cyberpunk motto was given expression in this post-war world: High Tech, Low Life. The United Nations following the war was forced to absorb entire countries into its care. While nominally independent, the newly christened "Protectorates of the United Nations" found that their budgets, military policy, and domestic agendas were going to be set in San Francisco in exchange for recovery credits. This system worked, for the most part, for the better part of half a century until the late-22nd century. By 2190, the number of protectorates had barely budged since the 2140s, and there was a lack of clear objectives and goals in the program. It was growing increasingly difficult to direct the security forces of one country to move into another country to resolve internal unrest.
Once again, privatization became the name of the game. Pacific North America was used as a test case for the New Horizons program. US federal powers had devolved since the days of the Pax Americana. This process of devolution peaked in the 2150s when several states in the Western United States, along with Vancouver Island, British Columbia, and Alaska, petitioned to be admitted into the Protectorate. Washington DC protested, but was still reeling from the surprise destruction of a GPA mechanized formation consisting of much of the American Auxiliary Force.
Pacific North America was organized under the New Horizons initiative, a private-public partnership between New Horizons, a UN-owned corporation, and the various states in the West. The company was immediately beset with several major regional issues that it would need to solve to have its mandate expanded.
In the 2190s, a global outbreak of a virulent flu strain was hitting Earth particularly hard. Martian Flu, which is believed to be the first interplanetary pandemic, wasn't particularly deadly, but its impact on the interstellar economy was immense. The disease struck the American West Coast hard. To solve for x, New Horizons, then under the control of Director Alaia Carr, implemented a massive program of healthcare restructuring. The company forced state governments to sell shares of their state healthcare services to New Horizons in exchange for the company directing its treasury into establishing procedures and processes for dealing with the existing outbreak and future ones. The success of this program led to a surge in morale for employees of the New Horizons program which, for the first few years of its existence, seemed to be sputtering.
On the side, New Horizons was getting into high-stakes gambling. It seems odd that the program would go this direction, and the immediate complaints about the company seizing control of casinos were ignored. New Horizons pointed to court rulings and agreements between the protectorates, the United Nations, and New Horizons that gave it surprisingly broad authority to tackle "socioeconomic issues". New Horizons argued that seizing control of casinos and continuing to operate them was within its mandate because it would ban low-stakes gambling in these casinos and use the revenue from high-rollers to fund social programs.
Between the casino seizures and the Martian Flu procedures, there weren't very many people anywhere in the Western Protectorate who didn't know who New Horizons were and haven't formed some kind of opinion. A marketing program, blessed by the United Nations, sought to portray New Horizons as a "hip", new movement, not just a company, aimed at the heart of the social and economic malaise that has gripped the once vibrant region. They wouldn't be the first major company, after all, to sell merchandise, but the company was quickly becoming a conglomerate. It wasn't enough to sell branded clothing, but these clothes had to be produced locally, using locally or protectorate-sourced materials when and where possible.
New Horizons stepped into the 23rd century with a strong sense of purpose and dozens of fingers in dozens of pies. To detractors, New Horizons wasn't a person in any analogy: it was a kraken. The fabled megacorporation or trust of old.
As the New Horizons mandate expanded, so did its power. One example is its acquisition of the Aluminum Mercenary Company, once of many mercenary companies to form in the aftermath of the Cobalt Mercenary Company's shift into legitimacy and the destruction of centralized state forces. AMC was one of the largest Terran post-Cobalt mercenary companies in the business, but that didn't leave it immune to incompetent management or the dreaded specter of peace. For Earth, the days of needing large private paramilitaries had come to an end.
AMC was bought out by New Horizons, but only after the Horizons director made his case to the UN Protectorate Council. In the end, they approved of this purchase.
Today, New Horizons operates across the Protectorate and in several non-Protectorate countries. It has even turned its eyes skyward and sees its mission of social and economic uplift as more than just its mission, but the mission of all mankind. To this end, it only makes sense that it opens up shop on Mars, on Chiron, and beyond.
It is aided by a venerable legion of commercial psychics, who took kindly to the company's mission of social cohesion after decades of near witch hunts across Earth. When its own resources fail, the New Horizons can call upon the support of the United Nations, a supranational organization that is more powerful than its 21st century self, but still not quite a confederation of nationstates and protectorates.
As we enter 2220, New Horizons finds itself under internal strain. Industrial, commercial, and military spies riddle the company, each searching to gain some kind of advantage against New Horizons and their dealings.
Dynasty: New Horizons
Archtype: Conglomerate
Power Base: Conflict Zone*
Management Asset: Overlord
Boons:
1. Commercial Psions
2. United Nations Backing
Hinders
1. Spies in the Network
2. Demands of the United Nations**
*The security situation in California in the 2190s was increasingly dire. While many organizations forged in the pits of conflict are usually militant in nature, New Horizons merely adapted to the environment.
**At the End of Generation Upkeep, after all else has been settled, half New Horizons wealth goes into UN coffers. The amount is 1 at minimum.