I might be considered being too picky, but Rip-Off is defined simply as "Paying too much for a product / Paying more than a products worth / or indeed, / Paying more than you would want too (more than you think its worth), It's only subjective within these confines, for example you can't call something a rip off because its blue not yellow, this isn't in the confines of the subjectiveness of the subject. Unless you placed it in said confines I.e I got ripped off becaused this Blue Spade has a lesser monetary value to me than the Yellow which I wanted and cost the same price.
So if Com. Bello was arguing one of these points I coudn't dispute his view, because a rip-off can be a matter of opinion, I may think £5 is a good price and thus not a Rip-off, where as he could think it should cost £1 and thus is a Rip-off.
However, this is not what he is arguing. He is arguing that Steam is ripping-off people by offering the same sale twice in a week when each lasting 24 hours, this sale reducing the price substantially, he isn't stating that the price is a rip-off, in my opinion this would be wrong as its the cheapest deal i've ever seen for a brand new Civ4/warlords/bts/colonisation pack, but if his opinion was that it should cost less then it would be classified as a rip-off in his opinion.
But no his opinion is that by offering a deal where by people can buy at a lower price than anywhere else, (opposite of a rip-off, this is a bargain) is fine but, when it is offered twice in one week for two 24 hour periods giving off an impression thats it a temporary deal, a point i've already discussed from your last post, his opinion that this is a rip-off, which you disagreed with calling it "misleading" which I argued further to classify it simply as "Advertising" no different than in any other shop and certainly not a rip-off by any definition.
We're all welcome to our opinions, and ofcourse to express them freely... to an extent. Yes everyone would feel a little peeved if they pay more for something than they could have, some more than others. Recently I saw a deal on steam £10 or a game, didnt pay attention to end time of the deal, downloaded a demo and played it extensively for a few hours decided I wanted it, went to buy it and the sale had ended and the price was doubled. Though I really wanted the full version after having a taste so I paid full price at £20. I was a little annoyed but just shrugged off the extra cost, pretended I never had that £10 in the first place. Turns out after a day the game crashes too much during battles for my liking (I really don't like it when games are released that don't work properly) and well also a gew mechanics mainly not getting to choose a proper character to start with, always get the same useless guy, I decided after playing it for half a day I didnt like it much at all and now I'm not even considering playing it ever again, and well now i'm starting to notice the £20 missing a bit more, but now I just have to pretend I didn't have the £20 to start with :/. Note this wasn't a Steam fault, my fault and the game sucked a bit (developers fault).