BvBPL
Pour Decision Maker
The scenario:
Keara , a bride-to-be, and her friends go to Gasp, a high-end fashion boutique in Melbourne, to look for bridesmaid dresses. Shes pressured into purchasing a particular dress by a salesclerk (Chris) and when she disdains, Chris makes fun of her size (Aus 12, which is a US 8 although she frankly looks bigger in the photos), her friends, and calls her a joke.
So she sends an email to Gasp explaining how poorly she was treated. The response from Gasp basically boils down to: youre not high fashion enough to shop here and we did you a favor by driving you away. And not only do we stand by Chris, but he is a superstar.
Outraged by this behavior, Keara immediately reaches out the media who take up her banner against snotty sales clerks. The fashion tyranny must end here! The Melbourne Herald Sun gives Gasp a chance to respond.
What could Gasp do? Would publically firing Chris and the guy who sent the response email to Keara salve the issue? Since this is such a big blow up, shouldnt they invite Keara back to have her pick of the store to build some good will? Maybe cut a check in her name to a charity?
HECK NO!
Gasp announces that they have banned Keara from their stores until she issues a formal apology, but thanks her for bringing her complaint public as it has resulted in tremendous publicity and unprecedented sales volume.
Oh, and Chris gets upgraded from superstar to style psychic: [he] has a sixth sense for fashion.
Then they close the store ten days later.
Retail is a totally amazing microcosm of the human experience. What can we learn from all this? Is the customer always right? Do retail sales clerks have a responsible to cater to people who they do not think will buy anything?
Read all about it!
Customer complaint email and response by GASP clothing goes viral - Herald Sun
'I knew you were a joke the minute you walked in': Designer clothing store's shocking treatment of customer shopping for bridesmaid dresses - Daily Mail
Gasp boutique complaint response letter goes viral, manager says shop was too 'glamorous' for her - New York Daily News
GASP gloats amid viral customer feud - Herald Sun
Gasp Jeans To Shut Down Site Of Shameful Customer Service Incident - Stylesite
(Oh, and as of 10/5, Gasp is having a sale on their website. Get it while it is hot!)
Keara , a bride-to-be, and her friends go to Gasp, a high-end fashion boutique in Melbourne, to look for bridesmaid dresses. Shes pressured into purchasing a particular dress by a salesclerk (Chris) and when she disdains, Chris makes fun of her size (Aus 12, which is a US 8 although she frankly looks bigger in the photos), her friends, and calls her a joke.
So she sends an email to Gasp explaining how poorly she was treated. The response from Gasp basically boils down to: youre not high fashion enough to shop here and we did you a favor by driving you away. And not only do we stand by Chris, but he is a superstar.
Outraged by this behavior, Keara immediately reaches out the media who take up her banner against snotty sales clerks. The fashion tyranny must end here! The Melbourne Herald Sun gives Gasp a chance to respond.
What could Gasp do? Would publically firing Chris and the guy who sent the response email to Keara salve the issue? Since this is such a big blow up, shouldnt they invite Keara back to have her pick of the store to build some good will? Maybe cut a check in her name to a charity?
HECK NO!
Gasp announces that they have banned Keara from their stores until she issues a formal apology, but thanks her for bringing her complaint public as it has resulted in tremendous publicity and unprecedented sales volume.
Oh, and Chris gets upgraded from superstar to style psychic: [he] has a sixth sense for fashion.
Then they close the store ten days later.
Retail is a totally amazing microcosm of the human experience. What can we learn from all this? Is the customer always right? Do retail sales clerks have a responsible to cater to people who they do not think will buy anything?
Read all about it!
Customer complaint email and response by GASP clothing goes viral - Herald Sun
'I knew you were a joke the minute you walked in': Designer clothing store's shocking treatment of customer shopping for bridesmaid dresses - Daily Mail
Gasp boutique complaint response letter goes viral, manager says shop was too 'glamorous' for her - New York Daily News
GASP gloats amid viral customer feud - Herald Sun
Gasp Jeans To Shut Down Site Of Shameful Customer Service Incident - Stylesite
(Oh, and as of 10/5, Gasp is having a sale on their website. Get it while it is hot!)