That's because business doesn't like long term thinking.
That's not really true, or we wouldn't see businesses building oil rig platforms or power plants. My point is that businesses will still build coal plants, but not nuclear. The reason is that nuclear does not give a rate of return that matches the opportunity cost of the money.
How exactly are you defining a rate of return?
You're right, I'm fudging a bit. But here's what I mean:
- suppose I purchase 100kWh of electricity a month, and this costs me $100.
If I do nothing, I will pay $100 and then rates will raise over time (due to fuel scarcity, or tougher environmental regulation, etc.)
If I spend $1000 on solar, and it saves me $1 per month off of my bill (1 kWh per month), then:
- I'm making $12 per year off of the $1000 (1.2% rate of return) PLUS any time the electricity costs go up (and they likely will) my effective rate of return increases.
- if electricity goes up to $2 per kWh, then I'm effectively saving $2 per month.
Now - I do have to compare this against the rate of return I'd get in a savings account, but it's not a straight comparison, because the value of saved money is higher than it looks, due to taxation reasons (I pay tax on my bank interest, and I pay tax on the money I use to pay my power bill).
In addition, there is the intangible benefit of directly supporting the development of new solar technologies, which have long-term beneficial implications for my society (pushing tech curve)