Since facts say so much more than unsubstantiated claims, lets check the Tom's hardware's
2009 cpu charts.
Pretty much across the board you will find that for AMD and Intel products that have similar benchmark performances that the price of the AMD product is much lower, often about a factor 2.
As a case in point
compare the Phenom II X4 955 and the core 2 quad Q9550. This score very similar in most benchmarks. (It is no accident that their type numbers are similar) The phenom sells for ~170 and the core 2 sells for ~330.
This doesn't even take into account that AMD mainboards are generally cheaper than intel mainboards as well.