I'm another one for whom CFC is as close to social media as I get, unless you count LinkedIn for career purposes. I rather intentionally extricated myself from it in the 2010s.
Between the general social media posts and Solver's comment, I think there's an element of "building the game we want to play", even if that isn't the most mass-market game, and there's nothing wrong with that,
as long as it's sustainable anyhow. It can be a good way to get a fanatical following over time, even if the speed of awareness of the game spreading is more at 1999 speeds than 2019 speeds.
Moreso, it would be boring if every game targeted the mass market. That was kind of where we seemed to be heading in the mid-2000s, prior to online distribution taking off, back when magazines were writing, "is PC gaming dead?" Soren was writing Civilization IV
that all the strategy gamers were happy with, but it was pretty much that, Age of Empires III, GalCiv2,
and some Slitherine titles to choose from. I like that today there are way more strategy - and non-strategy - games to try than I have time to try.
I'm also reminded of Factorio,
another game that doesn't cater to the widest audience, but has found its audience is plenty big nonetheless. Or Euro Truck Simulator 2
, which found that there are a surprisingly large number of people in the world who want to drive a simulated truck, whether they drive a truck in real life or not. Both of them have been "long tail" games, with Factorio
selling about half a million copies per year
, year after year, and ETS2
continuing to sell but also being sustained by expansions. Not that it was always easy for them, Factorio
nearly ran out of money early on before it found its audience.
tl;dr: Let's appreciate that Mohawk is making games for the more strategy-focused audience we are part of!