The ad is a metaphor for modern life, a mirror cast in hard, gray plastic that we hold up to ourselves.
We open on a woman casting her man out by literally casting his possessions on to the curb. They have, presumably, hit something of a rough patch in their relationship. Where some might seek couple’s therapy or a second honeymoon as a means of repair, she is having none of it. Out he goes of her life, in passionate rage of destruction.
And then sits on the bed and turns on the television. Instantly, her woes are salved. The great, glowing box is there to spirit her away from her troubles.
She doesn’t need to call her mom, her friend, or her therapist. She doesn’t need to scream or write bad poetry as a means to express the sorrow and angry she feels. She doesn’t go for a run, get drunk, or eat ice cream to deal with her feelings.
AT&T tells us all she needs to do is sit down and watch television. Direct TV has magically, instantly!, replaced her foregone relationship. She is happy now, bathed in the odd, blue light of her television. It’s what she needed all along.
Our electronic appliances have replaced the need to remember phone numbers, look up directions, comparison shop, send your cousin a real birthday card. Now, according to AT&T, they will also replace your need for an intimate relationship and emotional expression.