stealth_nsk
Deity
Yes, I totally agree what without data we can't fully settle, but we could still throw in some arguments. For example, mine is that people who associate themselves more with civ than the leader often do so, because the game does so. You don't see your leader during the game, you don't see your leader name everywhere, etc. With Civ7 changes in UI (including "Mortal Kombat" diplomacy), more players will have strong association with leaders. How many - I can't tell of course.Without data, we cannot settle it
But I am inclined to the thesis that people care about what Civilization they play not a leader. An opposite leader is a better AI opponent's avatar than an abstract Civilization. But it's just my observation. If I am right they made a mistake.
I agree that YouTubers and Influencers contribute directly to sales, but DLC is a different story. DLC is about the engagement. Perhaps that's why they pushed the monetization of pre-order editions so much. They know they risk a lot and it might affect DLC sales.
P.S. That's one of the areas where Humankind failed completely, IMHO. They use civilization name everywhere in UI, while having totally immemorable leaders. With their rapid civ switch, it's total confusion.

For me, as I said elsewhere, interacting with high-production value historical personalities is (a big part) of Civ's appeal.
