Crystal, you really need to realise that small businesses and large manufacturers alike don't draw nice neat supply and demand graphs and then set the price at where they cross. I mean, how exactly do you measure demand? BY HOW MANY UNITS YOU SELL! These theories are nothing revolutionary, Crystal; they are infact standard economic principles tried and true. Really, ask your parents before you spout buzzwords like the Austrian school and Supply and Demand...
Prices are not determined by supply and demand. They are determined by the unit cost of production plus a mark-up. The profit is therefore (the cost per unit - mark-up per unit) * number of units sold. No knowledge of the "demand" or "how much people are willing to pay" is neccessary, and this is how businesses operate.
Ok here's a little thought experiment for you to do. You own a shop selling only one good. You buy 200 units of the good at $1 per unit. You sell all 200 units in your first week at $2 per unit, making a profit of $200 (or $1 per unit). You realise that, potentially, there is demand for more than 200 units. You have two choices: you can either increase prices and make more profit per unit, or you can increase the number of units you sell, keeping the prices the same, and make more total profit. The first option sounds appealing, but isn't a very good choice. The better option would be the second, which is to use your profits to buy, say, 400 units this week and sell them at the same price, because this expands your business and doubles your market share. You buy 400 units at $1 each and sell 360 at $2 each, giving you a profit of $320. You realise that you have too many units and not enough demand for them, so you decide to use your profits to lower prices per unit to $1.80. This would lead to equilibrium of supply and demand. You are now making a profit of $320 per week. In our model, we have neglected overheads, such as the cost of the building, the wages of the employees, etc, but in practice, any profit made could be used to improve the efficiency of your business, which leads to increased profit through increased units sold, or you could use it to set up an identical shop in another city, and operate on the same principles. This is how growth occurs, Crystal.
Crystal said:
Umh, I'm not sure what you trying to say here,
Yeah, I guessed as much...
Crystal said:
Oh, no! Prices don't automatically increase when "cost of labour increases" or "decrease when the company increases efficiency per unit of labour".
Yes they do; if prices fall, more people will be willing to buy them, therefore they will sell more of them, increasing profit and enlarging their market share. If they had increased their prices, they would have increased their profit, but no growth would have occured. This is pointless in a discussion of economic growth, and generally doesn't happen, considering the competitive nature of business. Similarly, if the cost of labour increases, the price at which the company sells its products must increase. This is a frequent arguement used by the right against the left unions when they bargain for higher wages -- they are merely driving prices up.