I don't know if you consider Emperor "easy setting", admittedly I don't try a more difficult setting because I want to have leeway in my games and RP a little, but I've always started my games with a precise idea like "this time I want to win a scientific victory" or "This time I'm going to conquer the whole world" and so on.
It's absolutely feasible and generally a good idea because you won't waste resources for the wrong reason.
No point in spending a lot of efforts in culture building and wonders if you are going for conquest.
You don't want to conquer a CS if you plan a diplomatic victory, but if you don't you can go for it.
You don't want to choose piety if you are going for a scientific victory.
And that's just to mention a few, there's a lot of stuff that you must do or not do depending on what victory you are aiming for.
At the very least Emperor is far from being settler anyway.