Very unlikely…
How important is it for Firaxis to admit mistakes or acknowledge failure?
- Thread starter aelf
- Start date
That is an entirely different position. A marketing position.
stealth_nsk
Deity
It's not marketing, it's product. Still, entirely different position.
It's a numbers position. They want someone who can say this is how we make money. It's at the very least very close to a marketing position.
Lazy sweeper
Mooooo Cra Chirp Fssss Miaouw is a game of words
I didn't mean that, I assumed Ed resigned or have been fired bc of the new announcements,
I should have used the conditional, my fault.
stealth_nsk
Deity
Marketing is mostly about how pack and sale product made by some other people, product is about how to make product to be successfully packed and sold. The job description includes learning that people want, which game mechanics competitors have and so on. It's more a "glue" position between producers, marketing and executive.
To me, it's an indication that they do not intend to course correct. Instead, they're going to continue with the status quo, but figure out how to market the status quo in a way that claims to address audience pain points.
Spending 6 months to implement scout auto-explore, without changing anything structural, is the sort of change a Product Manager can identify as a desired feature that they can market.
They want to figure out who, after the launch fallout, will still spend money on DLC, or might buy the game who hasn't yet. Figure out what sort of low-cost features will maximally appeal to them, communicate to the studio the need to implement those features, then develop the marketing vision behind selling those features to create more sales.
It means Civ 7 isn't going to change much. It could mean oddball features. Remember Battle Royale began as an experimental bonus mode in Fortnite. So, it's possible a relatively simply product feature could completely reinvent and reinvigorate 7. It just won't be a "comprehensively rework the game to make it more civ-like".
britesparc
Chieftain
- Joined
- Aug 28, 2025
- Messages
- 2
I definitely don't need an apology because I don't think they've don't anything "wrong" - I just don't like what they've done, which is a different thing - but I would appreciate it if they could come out and say either "we're working on a classic mode" OR "unfortunately a classic mode isn't possible with the way this game was built". Either of those would be very much appreciated.
Gori the Grey
The Poster
- Joined
- Jan 5, 2009
- Messages
- 13,517
As I read the ad, they want the person to do both: it calls for experience in getting reliable data from customers, then proposing actionable plans for the further development of the product (and then the marketing of those further developments).
It's exactly what we all should want. Someone to sift through all the complaints to figure out what most players most want, then present that to the designers and say "prioritize X to bring the maximum number of players to/back to the game."
stealth_nsk
Deity
Continuing with the Civ7 core is the most logical approach, though.
Yes, that's what we, products do. The only thing here is what we can't expect the person from the street to immediately start making difference. The person will have some influence on first expansion, but will be fully operational for the second one and Civ8. I wouldn't expect significant effect on the base game in the next half a year.
The most loud complains are about age reset and civilization switching, they are not in the area of gameplay, just pure immersion. I don't think there's anything to do with them other than ignoring if Firaxis don't want to break the game.
The most common (that's different from loud) complains from reviews are about unfinished game, bad UI and pricing (including DLC). I think Firaxis already moves in the right direction about UI, polishing and adding more features. For pricing, it's harder to fix, but I think we could expect some freebies in the right time. So, I don't think Firaxis could do something significantly different from what they are doing now.
I think this role is more about avoiding mistakes in the future than solving those already made.
I am hoping for a lot of success for the new position and I hope the occupant is able to get a reasonable read on community feedback.
Firaxis went from what could be described as the most popular Civ release to possibly the most divisive in one go.
Perhaps fresh eyes and a new perspective will be helpful in steering the franchise.
Firaxis went from what could be described as the most popular Civ release to possibly the most divisive in one go.
Perhaps fresh eyes and a new perspective will be helpful in steering the franchise.
Similar threads
- Locked
