
http://news.yahoo.com/s/nm/20050616/od_uk_nm/oukoe_leisure_monopoly
Mayfair is missing as Monopoly gets makeover
LONDON (Reuters) - Monopoly, the world famous board game in which players try to drive each other into bankruptcy, has been forced into a makeover by soaring property prices.
Parker, the company which makes the game, issued a 70th anniversary edition on Thursday complete with new locations and updated property prices to reflect the way the world's great cities have evolved since 1935 when it was invented.
The famous London board has been totally overhauled.
Gone are the upmarket areas of Park Lane and Mayfair, which, in the original edition, could be bought for 350 pounds and 400 pounds respectively.
Instead, the most expensive locations in the "Monopoly Here and Now" edition are Canary Wharf and The City, both business districts, which sell for 10,000 times those prices.
The Strand has been replaced by the London Eye and Vine Street has given way to the Tate Modern art gallery. Old Kent Road, the cheapest location on the original board, has been eclipsed by trendy Portobello Market.
"The face of London has changed considerably over the last 70 years and property prices have risen to values never imagined in the 1930s," property location expert Phil Spencer said.
Other elements of the game have also been altered.
The little metal pieces which players use to move around the board have been modernised. The old boot has become a roller blade, the vintage car has become a racing car and a mobile phone has been introduced.
The game's famous banknotes have been updated to take account of inflation.
London is not the only city to get a Monopoly makeover. Most of Europe's major cities have received similar treatment.
The total value of property on the new Dublin board, for example, has been upped to more than 150 million euros from a hopelessly unrealistic 15,000 euros, reflecting the changes wrought by the city's "Celtic Tiger" boom of the past decade.
Monopoly was invented in the United States but, with its competitive, capitalist ethos, soon caught on around the world. It is now licensed or sold in 80 countries and printed in 32 languages including Hindi, Icelandic and Catalan.
Parker say that since it was launched, some 200 million Monopoly sets have been sold worldwide and the game has been played by an estimated 500 million people.