I think online gaming and software are unique products where copyright may be outdated in some respects. I agree with you there. Bear with my long answer here: Companies are being creative in how they create value for their games. Although I do think some people are paying solely because of the law, on the other hand there are those who see the value in the purchased game in the form of not getting kicked from online play, access to updates, etc. etc. So yes there are creative ways to add value to a product without copyright. BUT big, big companies are behind these games. Video games are a multi-billion dollar industry and there is a lot of money invested in them. Why? Confidence in a system, in my opinion. That's what systems of laws such as copyrights are intended (in the abstract) to do.
In situations where a developer cannot foster a relationship with the consumer and create value out of that relationship, copyright and the confidence in its enforcement is even more important. Why would Warner Brothers make a movie if they couldn't sell it or protect it once it was sold? Would anyone make a movie if once Netflix pays money for it and rents the DVD someone else could just copy the DVD and sell it to their heart's content or release it on their own website for free? Would NBC allow Hulu to show episodes of 30 Rock if that meant anyone could copy the show and start a website called "FoolYou" and give the shows away ad free with no money going to NBC? Would anyone sell license music rights to Apple if once an iTunes song was downloaded there was absolutely nothing they could do if I decided to start a website called MyTunes and give the songs away for free without DRM? I doubt it. These things are currently possible because the rights holders are confident in a system where they can protect their rights against any activity that would completely eliminate the value of their product. Take that confidence away and what are you left with? What alternative system would instill some sort of similar protection?
You're right, it is about confidence. And I feel far more confident buying from an official, branded company such as iTunes than a cheap knock-off like MyTunes. Nobody wants a knock-off product. But if they
do want a knock off, there's nothing stopping them from buying a knock-off. The added value of iTunes is in its brand, its ubiquity, and because it is genuinely easy to use and syncronise with your iPod. The knock-off MyTunes? Who knows what kind of company that is, what kind of virus or spyware it's going to install, what the owners are going to do with your credit card details, etc etc. And on the internet, critical mass is the most important factor in the success of a company. Companies who reach a certain number of users just take off, they gain a massive online presence, and they make a lot of money. If you wanna buy a book, the first place you go to Amazon, not any of the hundreds of other online bookshops out there. Auctions? Ebay. Social networking? Facespace. Maps? Google. Videos? YouTube.
The confidence that will encourage content providers to continue to produce is the exact same confidence that will encourage people to use Amazon, Google and iTunes.
And if your favourite show is produced by NBC...?
Currently NBC can at least try and make it more difficult for your average consumer to find the free stuff as opposed to just going to their website, for instance, and the whole "I'm doing something illegal" factor still comes into play I think. (As far as getting users to the legitimate content).
That's right, you just go on their website. Wouldn't you rather have a product delivered by a reputable company, such as NBC, than some dodgy Russian torrent site, where all sorts of porn pop-ups and scary hackers are lurking, waiting to pounce just as your mum walks in?
I don't know what it's like in America, but I understand you can buy guns at Wal-mart. Personally, I'd rather buy a gun from Wal-mart (or a legal gunshop) than heading down to my local ghetto, finding a nice friendly gang, and getting one much cheaper there. Even though I'd save money, I'd rather the convenience and the peace of mind I get from buying at Wal-mart. And I think the vast majority of internet users (or their parents) would agree.
Copyright law is not based on restricting supply. Copyright law's sole function is protecting the bundle of rights in a creative work for the benefit of the owner of the copyright. The law does not say that a certain number of copies should be in circulation or that X amount of the book needs to be printed. The law mandates nothing other than putting a name to the bundle of rights. Copyright law doesn't obligate anyone to do anything; what the holder of the rights wants to do with their creation is entirely up to them. Print a bajillion copies? Fine. Print zero? Fine. Restrictions are created by the market, and eliminating copyright wouldn't do anything to that market other than make people think of alternative means of protecting their work.
Yes, it allows the holder a legal means by which to control the number of copies in circulation. If something is easily copyable, like a CD, it prevents people from making multiple copies, and thereby diminishing its value (supply goes up, price goes down).
And yes, you're right, in the absence of legal means, perhaps companies would invent technological means to restrict supply, such as DRM. But DRM is now no longer a law enforcement tool, and is simply a "feature" of the product -- a feature that consumers can vote against with their $. Or not. iTunes is more successful than Amazon, despite Amazon selling DRM free music (and cheaper too). The point is, the equilibrium will be established by a set of incentives, and by the value of the bundled product, resulting in a much more efficient market for IP.