Cheezy the Wiz
Socialist In A Hurry
You know, I didn't recognize Tyson's name as first but a quick search revealed that I've obviously heard of him - he's famous for efforts to "popularize science" though, not a bad guy at all, but it was kinda odd for you to mention him as a "great mind" and what that implies.
If Tyson is known by laymen its most likely because of his recent (last few years) involvement in the Pluto question. I shouldn't have called him a "great mind," but he's obviously a very smart person.
It's always been like that. Like any other culture cares more about science than sports and celebrities.
It hasn't always been like that. Scientists used to be virtual superstars.