How about this for back on topic - Starcraft 2 and Civ 5 were designed with similar design philosophies - Produce a third of the game now and require on line log in and down loadable content to access the rest. Then tie all the aftermarket products into a social networking system that effectively chains the purchaser to that distributor. The publisher, 2k, can then make money hand over fist nickle and diming us. Eventually they might decide that money can be used for more than swimming in and smoking and pay real professionals, not grunge kiddies, to advertise in the community. Civ 6 might have a professionally produced, actually scripted and prepared ustream advertisement video.
Oh god, not this nonsense again.