But there are athletic departments that can afford it, and want to pay it. Keeping them in the same division as the departments that can't doesn't make sense. If you look at the revenues CFB was generating the last time the divisions were restructured -- when D-I was separated into DI-A and DI-AA -- and the revenues being generated now, I'd say we're overdue for another adjustment . . .
No, they really can't, at least in any meaningful sense.
This isn't a totally free market like it is for professional baseball. If universities pay football players a flat rate, the best players are still being dramatically under compensated for their participation. Somebody like Clowney, compared to what he could get if he could declare right now, could probably sign a 3 Million dollar deal. Paying him 6 grand or whatever would still be ethically cheap, and there would be still be problems.
On the other hand, the backup tackle at Kentucky is probably being over compensated *right now*, given the value of his degree, board, medical care and professional training, relative to the value he brings.
If we decide to pay "market wages" relative to how good the player is, a school would have to MATCH THAT SPENDING on women's sports, which makes zero budget sense, since maybe a dozen women's sports...period, turn anything close to a profit. Not even Alabama is willing to spend millions of dollars on salaries for volleyball players. In an era of budget austerity, there would be a riot in the statehouse, if not the state itself.
If a school tried to get around the rule by dropping nearly all of their women's sports (or men's sports), the Federal Govt would get involved. Delany alluded to this at B1G Media Days.
Listen, the endgame for this entire situation isn't going to be in the NCAA boardroom, and it isn't just in an administrative shift to a "D4" orwhatever. It's going to happen in the court room (and the NCAA is prepared to take
O'Bannon to the Supreme Court, according to Delany), and it's going to happen in Congress, because the current interpretation of Title IX is perhaps a bigger driving force to what happens with player budgets than anything else.
It makes sense, just like it makes sense to pay the players directly. But things would get real slimy real fast, with boosters paying HS seniors $10K for an autograph if they commit to their program, etc. . .
Yes, that is the alternative to having the schools do it, and quite frankly, even that might not survive a legal challenge.