Exactly. Trends.
We've had them before.
There has been the "dotcom"-trend, when out of a sudden the whole industry believed in basic economic rules and laws to be outdated just because somebody was doing his business now "on the internet".
The "idea" of cloud-computing is nothing new.
Around 10 years ago it was called "web-based applications" and so on.
At the beginning of this millenium people told you that PC's were dying, just being outdated.
There wouldn't be any need for more powerful processors, because miraculously everything would be provided by "the web". Intel was going to die soon. Better get rid of there shares...
Wait and see.
I completely agree...the idea of cloud computing is nothing new. There are very few new ideas in the world. Paying for compute time on the cloud is the same basic idea as time-sharing on an old IBM Mainframe...but each time the wheel turns and we come back to the same old idea the technology available and the architecture it facilitates is that much more advanced. When I first dialed into my IBM development account from my home terminal I was using a 300 baud modem, now I get over 20million bits per second and soon will be upgraded to 50Mbs. The idea is the same but the possibilities are on a totally different level.
Oh and those web applications...they still exist and are very successful in those industries for which the technology and infrastructure was sufficient to deliver the promised improvements. This time round the technology and infrastructure is better again and the number of industries that will get successful implementations will be correspondingly larger.
There was another hype in the past, called "just in time". Your store-rooms would be on the streets and highways and you did not longer have to have your money ineffectively bound to own storage capacities.
And then there were some accidents, traffic jams, bad weather conditions, strikes and whatnotever and people learned that own storage rooms actually aren't that bad.
As Ahriman said...JIT didn't fail it produced a new way of doing business, not
exactly what was expected based on the initial hype but if you want to compete today you don't do business the way you did in the 1970s.
Exactly.
Because the past is telling us some interesting stories, which typically aren't told by the advertisers of the brave new world.
And the message of these untold stories is: there won't be this one "it will change all and solve any problem"-idea.
Having seen (and often participated in) trends in the computer industry over 3 decades one eventually resigns oneself to the inevitable roller coaster ride.
Sometimes the future hype will run away with itself and sometimes the inertia of the existing way of doing things will hold the future back.
The trick in identifying when trends are real and when they are pie in the sky is to look not at where the hype is coming from but at where the investment is coming from and where that investment is being made.
The really large industry names are investing very heavily in this Cloud concept. When you see large industry players, both new and old, like IBM, Microsoft, Google, Oracle, Apple, Amazon and HP moving in the same direction, working together with giants in other industries, investing heavily in consumer facing technology, and investing heavily in their own infrastructure to support the change then the change is far more likely to be real. This is fundamentally different than, for example, the new economy boom of the late '90s which was created and nurtured in a far less conservative and more risk-tolerant segment of the industry.
You are right that the past tells us interesting stories...the trick is to know whether you are looking at Pets.com or hackney carriages being supplanted by automobiles.
So, with Cloud computing do we have:
Pets.com: Part of a bubble whose premise was that the way we used to do business would soon be extinct and that the internet was going to change basic economics.
Automobiles: A new technology; superior to the old in several important ways and inferior in others, but fundamentally still a means of getting from A to B.
I would contend that the move to the Cloud is far closer to the second. It doesn't suggest you should tear up the rules to the game; it just suggests you might want to try playing the game with different equipment.
Of course there is no one 'solve everything' idea, but a lot of related ideas moving in the same direction with the natural selection of competition to weed out the duds will result in new and better solutions in many areas...and even though a lot of marketing-rich but product-light startups over-reached and failed they still effected some change. How much more likely is significant change when industry and other corporate heavyweights are all pushing in the same direction?
Like it or not the industry is going to do this experiment, and you are right, the result is unlikely to be one totally new paradigm that solves everything as is often predicted in the hype...but whether the experiment succeeds or fails it
will result in a new way of doing business, most likely a set of hybrid solutions comprised of a little of what we have done in the past, some of what is currently being predicted for the future, and a whole lot or something we haven't even thought of yet, regardless, the current status quo will be history.