Dale
Mohawk Games Developer
- Joined
- Mar 14, 2002
- Messages
- 7,841
It might not actually be as much as some people appear to be assuming here. It's not the official source of course, but this AWS product overview page indicates it is around 50c per activation, + $25k per month. (Contracts may specify otherwise, but with no other information available). https://aws.amazon.com/marketplace/pp/prodview-x443idlstvufiAnd 2K probably paid quite a bit for that licensing fee.
Take a $70 USD standard edition pricing. If we take an assumption of 50% of that is net revenue (after distribution and taxes), which isn't unreasonable means the revenue from 715 sales per month covers the Denuvo monthly cost. Don't need to factor in the 50c per activation cost since that is variable to sales, plus such a negligible cost per unit. Over the course of 1 year, 8572 sales would cover the monthly cost of Denuvo.
The question is, will the inclusion of Denuvo for 1 year result in more than or equal to 8,572 sales? Is the estimation is 'yes' then it is a beneficial result for the publisher.
EDIT: fixing up maths