Think of it this way... 3 months gap between DLC (with either one or two solid Civs); value for our initial purchase is climbing as long as we keep spending for supplemental features. Comes Q4 meetings (every year, btw), businesses summarize their results in profit or loss terms. Big voting at the conference table; CEO decides to release a GOTY or whatever else is necessary to hit the bottom line figures - cuz, he *also* doesn't want to get fired. Project Quality=Invested work done. No matter in how many differently packaged marketing gimmicks. 2K fired staff last summer, remember? Their fault, not Firaxis.