My only hope for Civilization 5 is the source code. Supposedly it will get released some time in 2012. Perhaps modders can save the game where the developers and greedy 2K Games failed.
In my opinion, this discussion isn't really about Civ 5... It's more about the future of the gaming industry.
The Internet was originally about freedom. Thanks to Napster etc., record companies could no longer control the market like they used to. They could no longer just dress up a hot 18 year old chick in sluttly clothes and let her sing a few crappy tunes, because people started to find music on their own. The downloaded what other people enjoyed listening to, not what the record companies told them to listen to.
I was pretty sure that things would change for the better. I though that this new technology would force the companies to actually listen to what he customers wanted, not treating them as cattle. I thought that this would lead to better products.
Boy was I wrong.
First off, even though the Internet offers endless possibilities, almost ALL traffic go through Google, Wikipedia, YouTube and Facebook. These sites will keep track on your activities, for example, if you send an email in which you write "I love Civilization IV", don't be surprised if an ad pops up, saying something like "Civilization V on SALE!". In other words, though there are millions of web pages, it's easier than ever to do heavy marketing.
The big software companies will "bribe" the gaming magazines, by sending out early copies of the games, which forces them to give higher grades than the games actually deserves. This is then collected in "Metacritics". Civ V has 90%, Spore has 84%, which may very well give you the impression that these are high quality games.
As this wasn't enough, they began with the consolization. They want to keep track off their users, they want to know when and how you play their games. They want to have the ability to shut down your account if you misbehave. And the strange thing is that many people actually seem to welcome these changes.
I think it all boils down to human psychology. We like McDonalds, because we know what we get. If you were from out of town and wanted a hamburger, where would you got? To "Don's Hamburgers", "Peterman's Chicken and Hamburgers" or "McDonalds"? Most people would probably go to McDonalds without even looking at the menu. Because we (humans) don't like to make choices.
We want Hollywood to tell us what movies we should like, we want record companies to decide what music we should listen to... and we want to be told what games we should enjoy. So no matter how many times we "break free", it will always end up the same. A small group of people will have complete control over the masses, because the majority of the consumers are willing to give them this power (even though they'll probably never admit it to themselves).