JazzToucan
Warlord
- Joined
- Nov 29, 2003
- Messages
- 261
Originally posted by The_Inforcer
Let's remind ourselves that these programmers are working, that means their getting paid by firaxis, to release a patch that will bring no income or cover the loss of the pay once so ever.
Ok, two final thoughts on that:
1) Yes, the programmers are working and getting paid. End of story regarding the programmers. It's not the same as donating time at a soup kitchen.
2) Although technically you are right that the patch itself will not generate immediate money, all companies have -- in some form or another -- a thing known as "customer service." This includes taking phone calls, responding to e-mails, and fixing problems and mistakes in the product. All of this is provided at no charge to the consumer. Why do companies do this? Ethics? No, they do it as it makes good business sense. A company that provided no or relatively poor customer service would experience a drop off in future sales. Consider the patch part of the overhead cost of customer service: the return in investment is not immediate, but it also isn't non-existant (since Civ 4 is on the horizon).
That said, I think Atari/Firaxis/Breakaway has done a good job in the customer service department of releasing the patch.