I have tried quite a few ultra early wars recently in non gotm games, and I am very tempted here. However, I think that if a settler factory or other good start area is available, or there is plenty of expansion room, then the expense of building archers/barracks early on is never recooped. You may cripple the AI (or lose horribly) but lose out seriously in your own early expansion. However, if Ainwood puts the Carthaginians next to us again I will want to attack.
The early archer strat can be awesome with a bit of luck (see celt gotm).