Lexicus
Deity
Yeah he already said tv as a medium was dying too.
I mean, is he wrong about that? TV is dying, and it's being killed by the internet. There was actually a really good term I encountered recently, "meta-medium".
The source of that was a quite excellent interview about Facebook:
DD: But also, like Marshall McLuhan, he insisted that we need to understand what is essential to each kind of medium. And he was talking about what was essential to television, which is entertainment. Facebook alone is so many things to so many people that it seems hard to pinpoint what is essential to Facebook.
SV: One of his insights into television was that it had become what he called a “meta-medium.” Postman defined a meta-medium as a medium that contains and structures and defines all other media, all previous media. He made a convincing argument that the emergence of television changed radio. Facebook is a meta-medium, as well. The experience of being on Facebook is the experience of encountering video that resembles television, it also means you encounter text, it means you encounter photographs, poetry occassionally. It is a site, though not the only site, for encountering this variety of media and expression. It performs similar roles to television in that sense, but it is a very different experience than television. It’s important, as Postman guides us, to pay attention to the specific nature of Facebook. In chapter one of my book I do an almost phenomenological dive into the experience of using Facebook. What does it mean to watch that flow of your news feed scroll up. What are the items you see? What does that say about you and your world? What is the feeling you get, as you do that? My opposition to Postman at the time, between 1999 and 2002, was based on a vision of digital media that seemed to have the promise of openness, of democracy, and of depth. If you remember back in those days—maybe I wasn’t so far from Mark Zuckerberg in this—I saw the rise of blogs, independently produced websites, of communally edited platforms, as being extremely exciting and potentially empowering. I shared that optimism in the early days of this century that we could build digital systems that were going to render Postman’s arguments irrelevant, or quaint, or dated. Turns out that Facebook basically revived the importance of Neil Postman’s work.