Pretty insulting to those of us that paid full price.
Damn, it's pretty damn rare that a non-indie game released a month ago from a major company would be on sale. Especially 30% or more off. Even 10% off would be odd.
Sales have pretty clearly not been what Firaxis expected. This also bodes extremely poorly for expansions.
It's like I've said before: Beyond Earth isn't the spiritual successor to Alpha Centauri. it's the spiritual successor to Civ IV: Colonization.
I don't mind a 30% off sale, as all games eventually drop in price, but... 30% off after only a single month? That just leaves a bad taste in my mouth.
I can't wait for the day when someone decides to sell a brand new game for $385. The game would go on "sale" for a dollar less everday until it reaches $20 a year later. The company would make a killing. Reputation probably won't be lost, as I bet there would be a lot of people ready to defend these kinds of practices.
The Evil Within is 66% off, released on 10/13/14.
Tales From the Borderlands is 10% off, released 11/25/14.
Borderlands: The Pre-Sequel is 17% off, released 10/14/14.
These are all pretty big titles, all released recently. Just pointed out BE isn't the only recent game on sale, and isn't discounted as heavily as others. The Telltale Games Borderlands game just released YESTERDAY and has a 10% discount, which you cited would be odd. My point is, not as odd as you'd think apparently.