Haha well put. Gord is a weird guy and we're not sure if the world is quite ready for him yet. But this is how he prefers to do things, and I'm skeptical myself, but the beard balm is supposed to work well. His business partner is an expert in essential oils - she makes homemade oils that she sells at her spa. I agree that the video is odd and I'm not sure if it's actually going to attract people or repulse them, but.. Gord is Gord. Thanks for the feedback.