Basically, building Cottages everywhere possible, potentially at the sacrifice of other improvements. It makes a city that can work all of those cottages into a commerce-generating machine.
Basically, cottage spam is putting lots of cottages arround cities, instead of a good mix of improvments. Playing a financial leader is usally assumed when doing this.
The point of it is to make the cities pay for themselves. If the cities pay for themselves, you can have as many as you want!
Why wouldn't it be? It's a legitimate move in the game... To be honest, I like to have at least one cottage/commerce heavy city, so I can afford cities with higher mantainance costs.
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