You should, this is a gross violation of privacy, whether you agree with the contents and purpose of the site or not. There is already one instance of someone having to relocate due to his name being exposed.. Someone in Saudi Arabia IIRC, he's seeking asylum in other countries because he has now been outed as a homosexual, due to the hack, and now fears for his life.
An extreme example mind you, but why shouldn't we feel bad for these people? I don't buy the "They were cheating, so they deserve everything that's coming their way" angle, even if I'm completely against cheating and despise people who do it.
People seem to only be talking about the cheaters and not taking into account the people who are being cheated on, who are being humiliated in public as well (i.e. it's not just the cheaters who are suffering).
The only case where I see outing as a reasonable strategy, given that impact, is where you have a person in a position of of a lot of power who is acting in a very hypocritical and damaging fashion (i.e. "family values" politicians with accounts on Ashley Madison, closeted gay politicians attacking gay rights, etc.).
This is where they f****ed up. Why would anyone willingly associate their name, financial details, etc. with embarrassing transactions? Until I find anonymous ways of purchasing stuff, I'll steer clear.
Way I see it, this whole affair is a good object lesson about online anonymity and just not being stupid in general.
A lot of people aren't that tech savvy, or take the company's word that their private information is safe. Or they don't realize their other internet activities are being recorded.
You just made exactly my point. Any hacker can post any names on any website, and overnight you go from never even heard of the place, to "denying any involvement". If that ever happened to me, I'd be pretty PO'ed. Just my own act of " denying involvement" on this thread casts this lingering doubt, evoking the response you did. But I hardly even post here, anyway. I really don't care. I just want to check for my own name. But if some schmoe ever did this to me and cast lingering doubt on my significant other, now you've got me PO'ed enough to take action.
I meant it as a joke, good sir, not as an accusation. Please don't take it that way.
Call me when it's an essential service like online banking. I reserve my sympathy for those victims. Also, I would think such services would be more secure due to their particular economies, i.e. attacks on such sites are far more worrying.
That time is already here. The security systems on that website vs. more essential services aren't that different.