Coca-Cola Co. sued over VitaminWater

Does this shock the conscience?


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LucyDuke

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Advocacy group sues Coca-Cola over VitaminWater

By VINNEE TONG – 2 hours ago

NEW YORK (AP) — A nutrition advocacy group on Thursday sued the Coca-Cola Co., the biggest beverage maker in the world, over what it calls "deceptive" claims about VitaminWater.

The Washington-based Center for Science in the Public Interest said the health benefit claims that Coca-Cola makes about its VitaminWater are "nonsense." It filed a class action lawsuit in U.S. District Court in the Northern District of California.

Coca-Cola bought Glaceau's VitaminWater for $4.1 billion in June 2007. At the time, it was considered a coup for the company, which was competing for customers who were buying less and less soda.

"It truly shocks the conscience that a company like Coke would try to keep customers by selling them a soft drink and telling them it's a vitamin," said Stephen Gardner, director of litigation for the group.

Coca-Cola did not immediately return a call seeking comment.

The same advocacy group sued MillerCoors last fall to stop the brewer from selling Sparks, an alcoholic energy drink. Last month the company agreed to remove some stimulants from its formula.

http://www.google.com/hostednews/ap/article/ALeqM5g2s8C8mmZxt0pSiv7UqOiwcDtKBgD95NLI900

Which is great, because that stuff is marketing evil. And it's not shocking. At all.

(And the "no I like it for the taste" people are lying to themselves.)

:cowboy:
 
People buy homeopathic "medicine" too. (That's even stupider.)
 
"Center for Science in the Public Interest"

That name rings a bell. (I know nothing of vitamin water)
 
I know it, but only as that thing Chinese kids' mothers make them drink at school.
 
What exactly does Coca-Cola put in its VitaminWater?

high-fructose corn syrup?

Now let me actually check...

Nope, no corn syrup.

http://recipes.howstuffworks.com/vitaminwater2.htm

Ingredients: vapor distilled/deionized water, crystalline fructose, citric acid, vegetable juice (color), natural flavor, ascorbic acid (vitamin C), vitamin E acetate, magnesium lactate (elecrolyte), calcium lactate (electrolyte), zinc picolinate, monopotassium phosphate (electrolyte), niacin (B3), pantothenic acid (B5), pyridoxine hydrochloride (B6), cyanocobalamine (B12)


YES corn syrup! :woohoo:

Crystalline fructose is produced by allowing the fructose to crystallize from a fructose-enriched corn syrup. The fructose is crystallized, dried, and milled to the desired particle size and packaged. The crystalline product is brilliant white and very high purity. The term "crystalline fructose" is listed in the ingredient statements of foods and beverages using this corn sweetener. It is important to understand that the "crystalline fructose" listed as an ingredient comes from cornstarch, not fruit.


The big red flag here is the amount of sugar. There are 13 grams of sugar in one serving, so an entire bottle contains about 32.5 grams of sugar. For the sake of comparison, a can of Coca-Cola Classic contains about 39 grams of sugar. Because the sugar found in Vitaminwater or Coke is made from a refining (or purifying) process, it contains no nutrients or vitamins beneficial to our health. It instead acts only as a source of energy -- once anything with sugar is ingested, the sugar skips digestion by passing through the stomach wall and raising blood sugar levels. Since your body is programmed to keep its blood sugar at a certain level, the pancreas secretes insulin to balance everything out.

The increase in insulin finally tips the scales, and your body's metabolism is disrupted. Metabolism is simply the process by which molecules in your body combine to create new material or break down to take in energy and release heat. This disruption of metabolism suppresses your immune system, making it easier to get sick or develop diseases.

On top of this, Vitaminwater also contains between 100 to 125 calories. Again, a can of Coke has 140 calories. If you're an athlete or exercise regularly, you can burn off those calories easily. If you don't get any exercise and continue to drink Vitaminwater, however, you're not being quite as healthy as Glacéau advertises -- you're only adding unnecessary substances to your body and potentially gaining more weight.

There are indeed a variety of vitamins in any flavor of Vitaminwater, but it seems the vitamins' benefits are offset by the effects of sugar. So, how can you get the right kinds of nutrients? The best thing to do is to drink regular water and get vitamins from a good source of fruits and vegetables. If you can't change your diet because of medical reasons, convenience or availability, a wide range of vitamin supplements are available in pill or liquid form.

For lots more information on vitaminwater, nutrition and related topics, check out the links on the next page.
 
The same advocacy group sued MillerCoors last fall to stop the brewer from selling Sparks, an alcoholic energy drink.

:lol::lol::lol:

An Energy Drink with a Depressant in it?? :lol::lol::lol: :crazyeye:
 
Should actually be called VitaminWaterWithACraptonOfSugar

Go buy some fruit juice ffs.
 
i drink tap water...
 
Ostensibly, Coca-Cola made some changes they didn't agree with ideologically.

True, I haven't noticed any changes to the drink itself but maybe Coca Cola decided to go overboard on the advertising, which is what the article seems to indicate.

Either way my cynical self thinks they decided to sue Coca Cola and not Glaceau because a) it is easier to accuse someone with a known brand like Coca Cola of peddling something unhealthy; and b) Coca Cola is, well, really really rich.
 
True, I haven't noticed any changes to the drink itself but maybe Coca Cola decided to go overboard on the advertising, which is what the article seems to indicate.

Either way my cynical self thinks they decided to sue Coca Cola and not Glaceau because a) it is easier to accuse someone with a known brand like Coca Cola of peddling something unhealthy; and b) Coca Cola is, well, really really rich.


You're probably right, but I'm glad someone is doing something about all these tap water bottled drinks. So there.
 
They sell this at my school. Most of the people I know who drink it seem to "like it for the taste," but the name's always bothered me.
 
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