LucyDuke
staring at the clock
Advocacy group sues Coca-Cola over VitaminWater
By VINNEE TONG 2 hours ago
NEW YORK (AP) A nutrition advocacy group on Thursday sued the Coca-Cola Co., the biggest beverage maker in the world, over what it calls "deceptive" claims about VitaminWater.
The Washington-based Center for Science in the Public Interest said the health benefit claims that Coca-Cola makes about its VitaminWater are "nonsense." It filed a class action lawsuit in U.S. District Court in the Northern District of California.
Coca-Cola bought Glaceau's VitaminWater for $4.1 billion in June 2007. At the time, it was considered a coup for the company, which was competing for customers who were buying less and less soda.
"It truly shocks the conscience that a company like Coke would try to keep customers by selling them a soft drink and telling them it's a vitamin," said Stephen Gardner, director of litigation for the group.
Coca-Cola did not immediately return a call seeking comment.
The same advocacy group sued MillerCoors last fall to stop the brewer from selling Sparks, an alcoholic energy drink. Last month the company agreed to remove some stimulants from its formula.
http://www.google.com/hostednews/ap/article/ALeqM5g2s8C8mmZxt0pSiv7UqOiwcDtKBgD95NLI900
Which is great, because that stuff is marketing evil. And it's not shocking. At all.
(And the "no I like it for the taste" people are lying to themselves.)
