Entertainment is art. It's very hard to separate the two, especially when you consider that the intentional absence of any kind of (divisive) politics is also a political statement. If you "play it safe" by avoiding political connotations that your viewers or general consumers may find upsetting, you both contribute to the status quo (as media - all media - is a reflection of life in the time it was made) as well as limit your own artistic vision.
I understand where you're coming from, but I also simply consider it an extension of the greater problems with the world at large (particular in terms of what people often describe as a "culture war").
If someone's hamfisted insertion of politics makes the product worse, then that is reflected in the product. It doesn't mean we shouldn't do it.
A point of note would be that people criticise specific politics being included in mainstream, modern cinema. That's the other problem here. Some politics are okay! Especially politics that reflect the status quo, because we live in a world where such things are presented as apolitical.
Do you think injecting a "woke" agenda makes something art, or tries to make something art? Because that is what I could gather from your post.
I don't think whether something is political or not is what differentiates art from entertainment. That's not what the OP is saying. Mass entertainment can absolutely be political, even if the politics are mainly conservative (as in politically conservative), which, as Gorbles said, is often the case.
I think what makes something art rather than mass entertainment, in popular perception, is how the product is executed. At any point in time, there are techniques and innovations that can make a piece out to be a work of art. These may eventually become popular and enter the popular realm, and perhaps what the OP is talking about is found in that threshold.
Say, the technique of 'subverting expectations'. It's nothing new in artistic productions but it's now being used in mass entertainment, sometimes in an unsuitable way. So, in that sense, perhaps I was too hasty to say that the line should not be blurred - it's an osmosis that has always been happening. Perhaps failed experiments and controversial application of artistic techniques are simply doomed to happen, and suffer through them we must.
I fully agree with you that criticism has never been truly objective and that it is now slowly lifting that veil, but what does that have to do with my reply? Yes, critics are definitely now more open about their (political, ideological) affiliations and that's fine, but none of this seems to touch on the material conditions I mentioned at all?
I just don't think your narrative works because nothing has fundamentally changed. The material conditions of today didn't really change the nature of criticism. It just changed how criticism is performed.
When someone grumbles about LGBTQ characters in games, it's a political statement. It reflects a reality in our history that that person misses. If a game where LGTBQ people aren't represented is an escape for that person, it says something about that person (whether they want to admit it or not).
And yet we don't see these crusades saying we should ban, revise, or otherwise censor films like American History X for being too political. Shawshank Redemption is another good one. These things only seem to surface when minorities get their due on the big screen.
Corporations add another twist to it. Performative activism is definitely a large problem, but the society in which we live is driven by capitalistic intentions. For a lot of people, the choice is make something and have it seen by nobody, or luck into a contract and make a deal with a company that doesn't care for your politics insofar as it cares for its own bottom line. I don't like performative activism. But I also don't think all high-budget Hollywood movies (for example) are automatically that.
I don't think like this at all, in fact injecting a woke agenda makes it even more obvious that it is a product, not a work of art (again, not really a dichotomy, but I'll play along for now).
Alright, might as well deal with the woke issue now.
I see, with some amusement, that wokeness tends to muddy the discussion and this thread is no exception. I saw the woke issue as mainly a distraction and sort of tried to head that off first before setting out my critique in the OP. But, at the same time, I recognise that it figures prominently in contemporary debates about the enjoyment of mass entertainment.
First, I do think that the "injection of the woke agenda" is a spurious accusation. As others have said here, just because characters happen to be LGBTQ or minorities does not mean it's some kind of radical political statement. I'd even go so far as to say that making white characters non-white is not a problem, though someone like TMIT would probably vehemently disagree. It's about opportunities in the industry, and I think minority actors still don't get enough.
Does the 'injection' happen sometimes? Maybe. There are certain instances (like, IIRC, in
The Last Jedi), where it does seem like the creators deliberately wanted to make a point, but the few examples I can think of seems to wind up making the non-cis white male characters look worse, so I'm not sure what they're trying to prove. Most probably they were simply handled badly for whatever reasons, perhaps commercial ones.
Which brings me to the point of the co-opting of the 'woke agenda'.
I feel like this is something that doesn't happen as much (or as egregiously) in the creative process as it does in the marketing process, and that's where my issue with it lies. The OP has already mentioned using wokeness as a defense against criticism, but of course you see that in marketing materials too. The most cynical thing about this business is, its usage is clearly geographically-dependent, and in regions where wokeness is not popular, the marketing reflects that. For example, in China, IIRC, John Boyega was made much smaller in the film posters for
Star Wars so as to better appeal to the local audience.
Needless to say, such practices suck. But it's not like they provide more ammunition for the anti-SJW crowd either. The vocal anti-SJW crowd will hate on LGBTQ and minority representation regardless.