Producer of Atlas Shrugged takes dangerous step in self-sacrifice

[JollyRoger]

Atlas Productions LLC announced today its plan to replace more than 100,000 title sheets appearing on the Atlas Shrugged Part 1 DVD and Blu-ray versions sold through major retail outlets. These retail versions were packaged with an inaccurate synopsis of Atlas Shrugged.

The 1957 novel, Atlas Shrugged, is known in philosophical and political circles for presenting a cogent argument advocating a society driven by rational self-interest. On the back of the film's retail DVD and Blu-ray however, the movie’s synopsis contradictorily states “AYN RAND’s timeless novel of courage and self-sacrifice comes to life...”

Harmon Kaslow, CEO of Atlas Productions and Producer of the film stated “As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset... and we have every intention of making it right.”

Atlas Productions has setup a web page for consumers of the DVD to request a replacement title sheet free of charge: http://www.AtlasShruggedMovie.com/title-sheet. The new title sheet will more accurately read “AYN RAND’s timeless novel of rational self-interest comes to life...”

http://blog.atlasshruggedmovie.com/2011/11/atlas-shrugged-inadvertently-releases.html

Isn't the fact that they are giving out corrected versions of the cover an act of self-sacrifice? Wouldn't it have been in the purchaser's rational self-interest to review the cover for accuracy before buying? Why is Atlas Productions taking the blame and making the sacrifice when it should be the individual purchasers that look in the mirror and admit their own lack of due diligence?

 

[warpus]

This amuses me extremely

 

[Kozmos]

http://blog.atlasshruggedmovie.com/2011/11/atlas-shrugged-inadvertently-releases.html

Isn't the fact that they are giving out corrected versions of the cover an act of self-sacrifice? Wouldn't it have been in the purchaser's rational self-interest to review the cover for accuracy before buying? Why is Atlas Productions taking the blame and making the sacrifice when it should be the individual purchasers that look in the mirror and admit their own lack of due diligence?

It is in the interest of the company's CEO to have good PR with customer.

But yes, it is hilarious as warpus pointed out.

 

[JollyRoger]

It just seems that the customer base would understand the lesson if the company didn't coddle them.