I already boycott three brands for almost 20 years, I think it's since 2006-7: McD, coca cola and starbucks. It's been decades ago since the last time I ate it, is it good? not really, just normal, I used to eat big mac and fillet o fish, also going to drive-through to buy cheap ice cream, do I miss it? heck no, there are lots better alternative. But boycotting starbucks is the easiest since I never like their coffee to begin with, it tastes cheap.