Che Guava
The Juicy Revolutionary
Apparently Gates' & Co have come up with 12 tenents of a new philosophy for Windows. Here are the highlights:
LINK!
Just interested in what more computer savvy folk think of MS's new philosophy. Will it send them into bold new digital territory, or is this just the least they could do to keep the anti-trust lawyers away?
Microsoft Establishes 12 Principles for Windows Development
WASHINGTONMicrosoft has announced 12 principles by which the company will guide its development of the Windows desktop platform, starting with Windows Vista and beyond.
At a New America Foundation Policy Luncheon at the National Press Club here, Brad Smith, Microsoft's senior vice president and general counsel, outlined the principles and discussed lessons Microsoft has learned over the past 10 years based on antitrust battles, regulatory scrutiny and fierce competition in the operating system and software market in general.
Smith said the principles largely come from things Microsoft picked up in the consent decree the software giant signed in settling its landmark antitrust battle with the federal government, but that more recent developments led to the crafting of some of the other principles.
The first principle goes to the installation of any software.
"We will ensure that Microsoft will design Windows in ways that make it easy for people to add non-Microsoft features," Smith said.
No. 2 is easy access: Computer manufacturers are free to add icons, shortcuts and the like to the Windows Start menu and other places used to access software programs so that customers can easily find them, Microsoft said.
No. 3 is defaults. Microsoft will design Windows so as to let computer manufacturers and users set non-Microsoft programs to operate by default in certain categories, such as Web browsing and media playback, Microsoft said; computer manufacturers can set these defaults as they please when building new PCs.
No. 4 is exclusive promotion of non-Microsoft programs, Smith said.
"This is an important new issue in regard to things like media and Internet search, as we are broadening to adopt this for Internet search as well," he said, indicating that Microsoft's fierce competition with Google aside, the company is dedicated to this principle.
No. 5 is business terms: Microsoft will not retaliate against any computer manufacturer that supports non-Microsoft software, Smith said.
To provide transparency on this point, Microsoft will post a standard volume-based price list to a Web site that is accessible to computer manufacturers, as it has under the U.S. antitrust ruling, he said.
Principle No. 6 deals with APIs. Microsoft provides the developer community with a broad range of innovative operating system services, via documented APIs (application programming interfaces), for use in developing state-of-the-art applications.
And the U.S. antitrust ruling requires that Microsoft disclose all of the interfaces internal to Windows called by "middleware" within the operating system, Smith said.
Principle No. 7 involves Internet services, where Microsoft is contributing to innovation in the area of Internet services with services that the company calls Windows Live, Smith said.
"Microsoft will design Windows Live as a product that is separate from Windows. Customers will be free to choose Windows with or without Windows Live," the company said.
No. 8 is Open Internet access, where Microsoft will design and license Windows so that it does not block access to any lawful Web site or impose any fee for reaching any non-Microsoft Web site or using any non-Microsoft Web service, Smith said.
Principle No. 9 is "no exclusivity," Smith said.
The U.S. antitrust ruling provides that Microsoft may not enter into contracts that require any third party to promote Windows or any "middleware" in Windows on an exclusive basis and Microsoft has pledged to continue this, Smith said.
Principles 10 through 12 deal with interoperability for users and say that Microsoft will make its communications protocols available for commercial release, the company will generally license patents on its operating system inventions, and the company is committed to supporting industry standards.
LINK!
Just interested in what more computer savvy folk think of MS's new philosophy. Will it send them into bold new digital territory, or is this just the least they could do to keep the anti-trust lawyers away?