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The ACLU attempted to run an ad on DC’s Metro system (WMATA) that was the text of the First Amendment in three languages. Some 90 to 98% of people in the DC area are exposed to WMATA advertising, making advertising with the agency an excellent way to communicate one’s message. WMATA’s advertising manager, Outfront Media, rejected the ads under a policy that the WMATA does not take issue orientated advertising. That policy dates from a 2015 revision of the WMATA’s advertising guidelines, put in place after a controversy regarding anti-Muslim advertisements.
In response to Outfront and the WMATA’s decision not to run the ads, the ACLU is suing the WMATA on First Amendment grounds. The ACLU claims that the WMATA, as a governmental body, is prohibited by the First Amendment from exercising viewpoint discrimination in its advertising policies. The ACLU is joined by co-plaintiffs Carafem (a local reproductive health provider), PETA, and Milo Worldwide (Milo Yiannopoulos’s publisher), all of whom claim that the WMATA impermissibly discriminated against them by refusing to run their advertisements. The ACLU’s lawsuit notes that the Carafem, PETA, and Milo Worldwide ads were denied despite the fact that ads from similarly situated parties and about similar issues were accepted by the WMATA.
The First Amendment generally prohibits the government from exercising viewpoint discrimination when it comes to speech. However, government-owned mass transit systems have struggled to comply in their advertising policies. New York’s MTA system has a long history of being sued for running or refusing to run pro- or anti-Israel and pro- or anti-Palestine advertisements, culminating in a 2015 decision not to run any political advertisements. (An ad campaign that wrapped subway cars in Nazi and Imperial Japanese iconography for the Amazon TV show “The Man in the High Castle” was permitted under the 2015 rule, as were ads for the TV show “Mr. Robot” reading “CORPORATIONS OWN YOUR MINDS”.) The MTA also uses Outfront as its ad company.
In response to Outfront and the WMATA’s decision not to run the ads, the ACLU is suing the WMATA on First Amendment grounds. The ACLU claims that the WMATA, as a governmental body, is prohibited by the First Amendment from exercising viewpoint discrimination in its advertising policies. The ACLU is joined by co-plaintiffs Carafem (a local reproductive health provider), PETA, and Milo Worldwide (Milo Yiannopoulos’s publisher), all of whom claim that the WMATA impermissibly discriminated against them by refusing to run their advertisements. The ACLU’s lawsuit notes that the Carafem, PETA, and Milo Worldwide ads were denied despite the fact that ads from similarly situated parties and about similar issues were accepted by the WMATA.
The First Amendment generally prohibits the government from exercising viewpoint discrimination when it comes to speech. However, government-owned mass transit systems have struggled to comply in their advertising policies. New York’s MTA system has a long history of being sued for running or refusing to run pro- or anti-Israel and pro- or anti-Palestine advertisements, culminating in a 2015 decision not to run any political advertisements. (An ad campaign that wrapped subway cars in Nazi and Imperial Japanese iconography for the Amazon TV show “The Man in the High Castle” was permitted under the 2015 rule, as were ads for the TV show “Mr. Robot” reading “CORPORATIONS OWN YOUR MINDS”.) The MTA also uses Outfront as its ad company.