Brand Name

How does the brand name effect your purchase descions?


  • Total voters
    49

ComradeDavo

Formerly God
Joined
Jul 1, 2001
Messages
12,243
Location
Europa
Whilst working in a shop cleaning some TV stands earlier I noticed a couple of about 60 browsing, and when the women asked the man if he didn't like the TV because of it's clour, to which he replied 'nah, it's the brand'. It was a brand I hadn't heard of before. He then went and looked at the Sony TV next to it, which was about £300 more expensive and in my inferior. Basically, the guy was turning down a TV because he didn't like the name on it.

This got me thinking, how often does the 'brand' name effect people's descions when buying a product? I have seen situations such as that I descibe many times, be it for TV or shoes or soft drinks.

I personally don't think I am usually effected by a brand name, I go for the best product regardless of what 'make' it is. How about you? Do you get effected often by the label on the side? Do you go for popular brands over other products every time?
 
I pay attention to quality, and this, at least sometimes, make me buy "branded" products. For example I usually buy one brand of Italian pasta, as most Swedish pasta is worse.
But, no, usually I don't care about names/brands/logos.
 
I hate brandnames.

I refuse to wear cloths with bandnames plastered all over them because I refuse to pay for their advertising!
 
There are cases where, due to the reputation of a company, I am more likely to buy a product of their brand.

There are cases where, due to the reputation of a company, I am unlikely to buy a product of their brand.

Where I care about brands the least is clothes. With electronics, there is the quality argument. With clothes, come on, its all the same. As long as it looks good and is comfortable, I could care less who designed it, and I don't like paying extra because the designer considers himself famous.
 
I do pay attention to brand names when it comes to electronics. But thats not as bad as the advertising is in smaller font.
 
A brand often reflects a quality standard. When buying expensive electronics I always look at the brand. When buying a soda, I don't care that much.
 
The only time I go with brand products is with electronics. My girlfriend recently bought a TV, and decided it was better to pay more for a product name she recognised rather then less for one she hadn't. I thought that sensible.

Clothes though...what's the point? I've never bought a brand name (I've owned a few through a few family presents at christmas or birthday). Never noticed a difference there. In fact, a couple of random non-brand clothes bought at charity shops have served me well.
 
I buy things depends on the quality of the product, not for the name it carries on.
 
With computers or games, then I do consider brand names. Although that's not always wise, we had an IBM for two years (We just got a HP) and it sucked; it was slow.

With food, not very much, although sometimes imitation cereal actually doesn't taste nearly as good as the "real" cereal.

With clothes I don't pay attention at all; I look for quality and price. (And where it's made to a limited extent) I dislike it when people go around with shirts that scream "I payed $80 for this stupid T-shirt just to raise my low self-esteem and try to be cool!". Grow up already, clothes are clothes....
 
I generally have to have heard of the company before I will buy their product. If you're shopping for higher-ticket items like TV sets or computer parts, I'll go for names that I recognize, but the cheapest of that group.

One bit of advice: don't buy from CyberHome. They don't pay their rebates even after you send in all of the mandatory data and the product proof of purchase. Until I get my $50, they can drop dead.
 
SeleucusNicator said:
There are cases where, due to the reputation of a company, I am more likely to buy a product of their brand.

There are cases where, due to the reputation of a company, I am unlikely to buy a product of their brand.

Where I care about brands the least is clothes. With electronics, there is the quality argument. With clothes, come on, its all the same. As long as it looks good and is comfortable, I could care less who designed it, and I don't like paying extra because the designer considers himself famous.
I must agree with this. In some case brnad name will affect what i will buy and in others it will not.
 
classical_hero said:
yes, that is true, oh defender of Pepsi and Nintendo. ;) :shakehead

I should have been more specific for what i thought i said I was answering: I don't care much about clothing brandnames, and everything else is just as good as everything else.

Anyway, Pepsi and Nintendo are holy, so they're not brandnames. ;)

(The takeover of my school through Pepsi Max is almost complete :evil: Muahahahahahahahahaha *cough*!)
 
I used to care when it came to electronics, thinking a well-known company means better quality, but realised after a while that even big electronics companies make crappy products... So, now I always check reviews instead. Usually takes time, but I'm less likely to get disappointed, because I know what I'm paying for.

In general, I go for past experience with a brand and reputation, and that usually affects my purchase.

For example, I'd never by a Compaq/HP product having had a lot of trouble with their products before...
 
Depends. Electronics do matter;
i.e I'd much rather buy a AMD chipset that a brandless one.
 
ComradeDavo said:
Whilst working in a shop cleaning some TV stands earlier I noticed a couple of about 60 browsing, and when the women asked the man if he didn't like the TV because of it's clour, to which he replied 'nah, it's the brand'. It was a brand I hadn't heard of before. He then went and looked at the Sony TV next to it, which was about £300 more expensive and in my inferior. Basically, the guy was turning down a TV because he didn't like the name on it.
but do you also know that the TV really was inferior, or did it just have less features? especially in electronics you can buy stuff that's much cheaper with the same features on first glance, but it really turns out to be nearly unusable.

that said, with electronics and computer parts, I quite often pay attention to brand names (for example I prefer Plextor burners, even if they are quite expensive).
with food, I often prefer brand names as well, especially when it comes to meat and fresh produce. same with drinks, if i can choose, i'll take coca cola everytime, for example.

with other stuff, like clothes I don't care about the brand at all.
 
Back
Top Bottom