People from the Ancient, Medieval, Early Modern, and pretty much every period excepting like, the last 50 years, would probably disagree with you on that.
LOL. I was alive 50 years ago. In fact 50 years ago was when I started learning to read, at age 4. My family figured that if I was that interested in books, they might as well teach me to read for myself. It was certainly a big help when I went to school, to have a head start.
I maintain that being read to and reading for yourself are not the same. When I was being read to, the amount of material being read, and how it was read - or even if it was read at all - were not under my control. Before I could read, I had no idea if I was getting the whole story or if some parts were being skipped.
That being said, reading a thing tends to result in better information-retention than being told it. So if the objective is to learn things then reading is better than listening. But then I think you're missing (or overlooking) a nuance in the argument they're trying to make. If you are a person who enjoys reading then the audiobook service has literally nothing to offer you. Why pay them for the honor of having a heavily reduced library to choose from when you could just go buy the book yourself on amazon, or borrow it from the library. The audiobook service is for people who either can't or won't read. So if you're coming from the principle that 1: reading is better than not reading, and 2: if not for audiobooks people subscribing to the service would not read, then it surely follows that audiobooks are a better alternative than not reading at all, even if an audiobook were, say, only half as effective as reading the thing yourself. Which is, I believe, the unsaid assumption being made in the commercial you mentioned.
1. Where did I say that audiobooks are an objectively bad thing? If you like them, use them. But don't say you're actually reading the book, because you're not. You're listening to it.
2. I'm not saying I didn't enjoy being read to. I enjoyed it a lot, which is why my family decided to give themselves a break and teach me to read. I was a bit too enthusiastic at times with "Grandma/Mom/Grandad/Daddy, will you read me a story?".
I have fond memories of being read to, and my grandmother didn't give it up entirely after I could read. I still remember her reading me
Anne of Green Gables and
Singing Wheels.
3. Not sure what commercial you're talking about. I didn't mention it.
I imagine they weren't just listening to someone but were watching them 'act' it out which adds to the experience. Course the illiterate needed to listen and watch and the pros charged with the task of conveying information had to memorize it so they were free to use their bodies in the performance.
True enough. There was a guy in the local SCA branch who was pretty good at describing the more notable heavy sword fights in the tournaments he attended, even though he himself was an archer and fencer, instead of a heavy fighter who used a sword and shield. He'd act out some of the moves, and I can still hear how he'd say "THWACKETA!" when emphasizing the specifics of how a particular fight had happened.
He was a good storyteller in other ways, too. Of course he sometimes went too far... and not only recommended the first novel in a series about a Polish engineer who accidentally time-traveled back in time to the 13th century, but basically described the whole damn book, so by the time the rest of us read it, we already knew how everything turned out.
It was nice to have a bit of leverage by the time the 3rd book in the series came out. I got my hands on it before he did, and the next time he started making disparaging cracks about my cats (he hated cats), I told him to be quiet or I'd tell him every detail of the third novel.
Not necessarily.
Afaik, books being expensive, a lot of formal education often relied on teachers reading to their students, rather than students reading for themselves.
Nobility frequently had someone read to them, even if they were literate themselves.
Also, I recall it was customary for some knightly orders to have someone read chronicles and such to others at designated meal times.
I'm sure there are a lot of examples like this.
Yeah, it was basically their equivalent of turning the radio on.