To be fair it isn't much different from how other companies run these kind of things. Let us take Blizzard as an example, because they are fairly in between good and bad on this front. They also release very little info of their games but the difference is that they have a good deal of beta testers that leak content even while the NDA is up. What the players gets to see in these leaks are a half-done game and they start going "meh" or "this sucks!", which is not really that constructive given the players have not had to the chance to see the complete scope of things. What Blizzard do release themselves are often simply small bits and pieces to increase the hype around the game (not much different from from our good friends working on Civ5), or to announce they reworked something that seemed good on paper but did not really work in game. That said Blizzard have one advantage 2k don't and that is they have an actual developer that sits and discuss with the players on the forum, about bits and pieces of info they gave out. And their CMs do at times also give out some additional information to perhaps clarify leaks. And from what I have seen Bioware is a tad more open on that than Blizzard. That said, it do not mean to point fingers at Greg or Elizabeth - or you PoM - merely to clarify exactly on what spot 2k could do better as a company. Greg and Elizabeth is after all the 2k answer to dear Vaneras or another CM, they do not work on the game like say Ghostcrawler. Important is to know that Ghostcrawler is a volunteer though. Aaanyway. They may benefit with a third guy or gal on the team from my humble PoV. Edit; For the topic at hand - Why do you not let people make up their own minds about the game instead of trying to make them into sheep by not buying it?