Mise
isle of lucy
Actually, there is a difference in perceptions between Europe and America over gambling. It's largely to do with the massively successful PR campaigns and lobbying that gambling institutions in America conduct, which have successfully turned public opinion around on the issue in America. Tactics such as 'rebranding' "gambling" to "gaming" and marketing it as a fun-filled family holiday made casinos seem less like shady dens of criminality, debt and broken homes, and more like Disneyland. It's actually incredibly interesting, and recommended reading for anyone intent on careers in marketing or politics, and for anyone interested in the creative use of language to persuade and sway people's opinions.