Hygro
soundcloud.com/hygro/
They're appealing most to Baby Boomers who, into their 60s, are still youth/"cool" minded, to Gen Y in general because that's part of our language (it already fell out of fashion but that's fine), and Gen Xers who as a generation like to say things like "I'm getting old" but still feel young and so are categorically okay with using Gen Y's hipster slang.
So, basically everyone between the ages of 18 and 67.
So, basically everyone between the ages of 18 and 67.