Traitorfish
The Tighnahulish Kid
That's just it, though: nobody asks why Miley Cyrus is famous because we can gesture to a bunch of what media types call "content", content that corresponds to archetypes of "actor" and "singer" that are assumed to warrant fame. Miley Cyrus isn't really famous for being an actor or a singer, in the sense that her performances are widely acclaimed or admired, she's famous for being a famous actor and a famous singer. At no point do we have to assume any particular artistic merit, and at no point do most of the people who have heard of have to directly experience, let alone enjoyed, her work in anything more than passing.I mean, Miley Cyrus can act and sing, and millions of people buy the things she is in. Right? I mean I'm a bit ignorant about her career, but I think those are the things she does, and I do think she helps sell millions of.. things.
The Kardashians et al. are only puzzling because they treat these archetypes as secondary and optional, and the fact that they are successfully able to do so shows how flimsy popular ideas of deserved celebrity really are. The reason there aren't more Kardashians is not that our society values artistic merit over fame-for-the-sake-of-fame, it's just down to the dynamics of the popular attention span, that acquiring and sustaining fame requires the public to be continually reminded that you exist, and that's harder to do when your reputation is mostly self-referential. Audiences appreciate novelty, or more charitably an overarching narrative of personal and professional growth, and discrete blocks of "content" like songs or movies are a better source of novelty/framework for a narrative than celebrity drama, which all tends to run together after a while.
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