Eran of Arcadia said:Well, if you really are wicked, then hell would be better than eternity with God. Have it your way.
You've hit the nail on the head there Eran, the apeal of non belief is you can have it your way, and you can do so with the golden rule intact, modern religion sets rules that modern society is unwilling to follow and in fact ceased to follow thousands of years ago in many cases, whilst we admire your morals we do not live in a society that advocates them so we are in conflict with religion, now, you could say society is immoral, you could make a case based on testaments and dogma but society does not see itself as immoral and neither do we.
If religion could give me free will and freedom of expression and the ability to be moral and good and all the things that I hold dear: I'd be in like Flinn, it can't and doesn't and this is what creates a chasm of distinction between following God and not following God.
This is a particularly difficult idea to convey to the devout and it confuses them, but it is simply an extension of human morals and human ideas that exist and exist perfectly equitably without your religous message.