TIL (well, yesterday): Soap operas are called like this because the first ones were actually sponsored by soap makers o_O.
The reason: The soap makers' biggest customers back then were housewives, who would take an hour or so out of their day to sit down and watch TV with an ongoing story with romance and angst that was the perfect length to relax with in between putting the laundry in the machine to wash and taking it out to either put it in the dryer or hang it on the line. Since these soaps were "presented live" - as in not pre-recorded and VCRs didn't exist back then, the soap makers basically had a captive audience for their soap ads.
There were a lot of ads for coffee and tea, as well. The housewives needed something to sip on while they cried their way through the angsty stories, right? Fast-forward a few decades, and there was a series of coffee commercials using characters who carried on a romance while they were borrowing each other's coffee or having unexpected little meetings here and there in episodes that were about a minute long. They were popular commercials and the actors were likable. It didn't induce me to become a coffee addict, though.
I remember back in the '60s, when my mother and grandmother watched their daily soap. I still remember the announcer saying, "And
now... presented
live... THE...
EDGE... OF...
NIGHT!" (it was a soap that always had some murder mystery going on, as the main characters were an assortment of lawyers and cops and gangsters and their wives and girlfriends; it wasn't until later that they added doctors to the mix).
Fun fact: Lori Loughlin (actress who served time in prison for bribery when trying to get her unqualified daughter into university) was once on
The Edge of Night. I think she might have still been in her teens at the time. I can't believe I still remember the name of the character she played: Jody Travis, who tried to seduce her sister's husband (the handsome Dr. Miles Cavanaugh).
Soaps used to be half an hour. Then they became an hour, and General Hospital tried a 90-minute format, but gave it up; the viewers didn't go for it, and who can blame them? A 90-minute soap episode is just weird.
There used to be many more soaps on than there are now. Each network had about 3 or 4, and it became a challenge for fans of more than one to fit everything in if they were on different networks. I didn't have that problem since mine were on the same network: One Life to Live, and General Hospital (The Edge of Night had been canceled a few years before I got hooked on OLTL).
Most of those shows are gone. GH is still going, as are
Days of Our Lives and
The Young and Restless (my dad's girlfriend was addicted to that one and made my dad watch it for her when she was away... then he got somewhat hooked on it and insisted on coming into the house to tell me all about what was going on with Nikki and Victor and wouldn't listen when I told him I did not care about that show).
Another fun fact: The actor who plays Victor (if he hasn't retired by now) played the villain in
Escape From the Planet of the Apes.
Night-time soaps took off in the '80s, when
Dallas went from a 5-episode miniseries to a full series. I remember having to sneak downstairs to watch those 5 episodes, as they were on after my bedtime, and I knew my grandparents would blow a gasket if they caught me. But as luck would have it when the show became a full-fledged series, it was shown at 9 pm on Fridays, and it turns out that my grandmother was a Larry Hagman fan (who knew? I had no idea she'd liked him from
I Dream of Jeannie). So for years, she and I would watch Dallas every Friday. I never let her see the tie-in novels, though. Holy crap, they were explicit.