Well, I think this facebook thing is creative. But its not for me. I will not be spending money on this version of Civ (which is sort of historic for me). There is no way that I could spend hours on end with lots of people (which any serious version of Civilization would require). Just planning this is near to impossible.
I'll just stay happy with Civ 4 for a while. And keep hoping that the theory about this being some sort of marketing gig prior to the release of 5, is anywhere near accurate. I think this is stupid and just a test of my patience. But what the hell, if Firaxis wants to waste money...